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Collaboration With Plastics For Change

Cosnova supports plastic waste recycling and fair working conditions in India

Sulzbach, May 06, 2020 – The German cosmetics company cosnova is supporting the organization Plastics For Change with a donation of 35,000 US dollars: With cosnova’s support, the ethical sourcing platform has been expanding two collection centers for ocean plastic waste in India since the beginning of 2020. The aim of the cooperation is to recycle the discarded plastic as a valuable recycled plastic and at the same time to create a sustainable livelihood for Indian workers.

With the help of Cosnova’s donation, Plastics For Change is able to develop and expand two collection centers for plastic waste from the sea in Mangalore and Bangalore, India. The workers here sort the collected recyclables, remove labels and process them into a high-quality basis for recyclates, i.e. reprocessed plastics, which can then serve a new purpose as recycled packaging. “Plastics For Change is proud to partner with Cosnova on this exciting project. Unlike many western countries, emerging countries like India lack access to formal waste management systems. Unorganized groups of recyclers use crude technology that results in downcycling of the material and use exploitative practices. This contribution marks an important milestone on our mission to formalize the informal recycling economy,” says Andrew Almack, CEO of Plastics For Change.

Sustainable commitment towards people and the environment

“Plastics For Change provides dignity to the recyclers in the supply chain and makes a valuable contribution to recycling management, environmental protection and fair trade,” says Maximilian Peters, Senior Manager Corporate Responsibility at cosnova, explaining the commitment of the medium-sized company. “The recyclable materials obtained are of a very high quality and can help us to produce even more packaging from recycled material in future.”

The donation has already made it possible to purchase a conveyor belt for segregation and a machine for removing labels at the Mangalore site, and to increase occupational safety. Among other things, the initiative has limited the daily working hours of the workers to eight hours and ensured compliance with local protection laws. Productivity has also increased more than threefold. The next steps of the joint project are the expansion of the plant in Bangalore and further training on occupational safety and health.

Ambitious goal: 50% recyclates from 2025

Recycled and recyclable packaging is an important component of sustainable beauty products. With its sustainability strategy, cosnova is also committed to the increased use of recycled materials and has set itself the ambitious goal of producing at least 50 percent of its packaging from recycled or renewable raw materials by 2025. In the long term, this will save up to 80% energy and 60% greenhouse gases. “Our plans also include using recycled material processed by Plastics For Change in the product packaging for our brands in the future. We are already planning various test runs with our packaging suppliers for this,” explains Maximilian Peters.

However, Cosnova’s commitment to recycling plastic does not end with the product packaging: for example, the cosmetic company has also been using recycled inserts in the beauty counters of its CATRICE brand in retail stores since the beginning of this year. The aim here is to reduce the use of “virgin plastics” and to primarily use recycled materials instead. In the first half of 2020, 13 tons of new plastic were saved in the CATRICE counters.

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