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essence is NOW proud to be Vegan

World Vegan Day kicks off on the first of November this year. Celebrated annually, this day highlights the benefits of veganism for both humans and the environment. Now as a non-vegan, I mainly associate a vegan lifestyle with a diet that excludes all animal products. However, it actually stems beyond what we as individuals eat on a daily basis. Did you know that veganism is a way of living or lifestyle that prohibits the exploitation and cruelty towards animals for food, clothing or any other purpose or product to the benefit of human beings? This includes your beauty products too, ladies!

Although I am not a full-fledged vegan, in most recent years, I have made the conscious decision to only purchase beauty products that are vegan and by extension animal cruelty-free. This is because vegan beauty products guarantee the absence of animal exploitation and cruelty, meaning I can use my beauty products with a clean conscience knowing that no animals were harmed in the process. However, not only are vegan beauty products beneficial to the welfare and protection of all animals, they are also safer and healthier to use on you! Don’t know where to start or still unconvinced? Well, no need to worry because South Africa’s favourite and affordable beauty brand, essence is proud to announce that all its NEW products are 100% Vegan and has pledged that all products going forward will be developed using ingredients that are not derived from animals.

essence beauty has always been animal cruelty-free and has proudly honoured this pledge towards the protection of animal welfare since their inception. This year, essence has given even more reason to go clean and choose vegan beauty products with their 100% vegan pledge. Going forward, all products developed will be 100% vegan, so there’s no need to worry about compromising your beauty routine.

So why should we all be choosing vegan beauty products? Well vegan beauty products don’t contain any ingredients that originate from animals. Instead, vegan products are made with plant-based and synthetic ingredients, which are gentler on the skin and do not cause harm towards the environment. So every time you initiate your beauty routine, you are decreasing your impact on the environment and your skin is no longer subjected to unnatural ingredients. Plant-based ingredients are also better absorbed by the skin and rich in vitamins and minerals, ensuring boosted effectiveness in caring for your skin. This also means products are of a higher quality and will last longer, meaning no more stress on your budget nor skimping on your beauty routine.

I think it’s a given as to why I switched to vegan beauty products and the benefits have been unquestionable. My beauty routine is now affordable, guilt-free and effective. My conscience is eased and my skin is thanking me everyday now that it is no longer subjected to harsh chemicals and questionable ingredients. Head to your nearest major retail outlet or online store such as House of Cosmetics, Clicks, Dis-Chem, Takealot, Superbalist, Skinmiles and treat yourself, the environment and all animals with essence’s 100% vegan and animal cruelty-free products. Just look out for the essence vegan logo on their packaging. It’s a great day for animals, makeup-lovers and the environment! Happy Vegan Day, everybody!

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